Email marketing
Your past customers are your cheapest new jobs
The people you've already worked for trust you. Email and SMS keep you front of mind for their next job, and the one their neighbour needs.
The problem
Work you're leaving on the table
- Customers who would book again but forget your name
- Quotes that went quiet with no follow-up
- Seasonal work you never remind people about
- Referrals you never asked for
What's included
How we fix it
Quote follow-ups
Polite, automatic nudges when a quote goes quiet.
Welcome and aftercare
A thank-you and care tips after every job, with a review request.
Seasonal campaigns
Boiler services before winter, gutter clears in autumn, patios in spring.
Referral asks
A simple way for happy customers to recommend you.
SMS and WhatsApp
Short messages where people actually read them.
All from your CRM
Every message sent and tracked from Scale CRM.
How it works
Three steps, done for you
Plan
We map the messages that will bring work back.
Write and build
We write the emails and set up the automations.
Run
Campaigns go out on schedule, and we report what came in.
Questions
Email marketing FAQs
Do I need a big email list?
No. Even a few hundred past customers is enough to bring in repeat work.
Is it GDPR-compliant?
We set up consent and unsubscribe properly, and only message people who should hear from you.
Do you write the emails?
Yes. We write them in your voice and you approve them.
How much does it cost?
It depends on the number of campaigns and automations. Book a call for a clear price.
Works best with
A website and local SEO that bring the leads in
Every service plugs into your Scale Collective website, designed free with £29 a month hosting. See pricing.