Local SEO
We turn your finished jobs into Google rankings
When someone in your town searches for what you do, you should be one of the three businesses on the map. Local SEO is how you get there, and it runs on the work you're already doing.
- From £70 a month
- No guaranteed-ranking nonsense
- Plain-English reports
Why local SEO
The map pack is where the calls come from
Search "roofer near me" or "electrician in" your town and Google shows a map with three businesses before anything else. Those three get most of the calls. Getting into them comes down to three things Google weighs up:
- Relevance: does your profile and website clearly match what they searched?
- Distance: how close are you to the person searching?
- Prominence: how many good reviews, listings and mentions do you have, and how active are you?
You can't move your yard. But relevance and prominence are work, and that work is what we do every month.
What usually holds trades back
- A Google Business Profile set up once and never touched
- Twelve reviews from 2021 and none since
- Different phone numbers and addresses on different sites
- One website page trying to rank for every service
- Great jobs finished every week that nobody online ever sees
How it works
One finished job, four ways to rank
You finish a job and send us the photos. Here's what happens next.
Your customer gets a WhatsApp
An automatic message asks for a Google review while they're still happy with the work.
A post on your profile
Your photos become a Google Business Profile post, so your profile stays active and relevant.
A case study on your site
On Pro, the job becomes a case study page that targets the service and the town.
A post for your socials
The same job, reused for Facebook and Instagram, so nothing goes to waste.
Plans
Local SEO and Local SEO Pro
Both plans sit on top of your £29 a month website hosting.
Local SEO
Climb the map for your main service in your town.
Plus £29 hosting
- Google Business Profile management: weekly posts and review replies
- Automated WhatsApp review request after every job
- Top ~30 citations built and kept consistent
- Monthly plain-English rank report
- 1 core service tracked across a grid of your town
Doesn't include new website content.
Start Local SEOLocal SEO Pro
Own your area, service by service and town by town.
Plus £29 hosting · 12-month minimum, then rolling
Everything in Local SEO, plus:
- Up to 5 services × 5 towns tracked
- 1 job case study a month, built from your photos and reused on Google and social
- 1 ranking push a month: a new area or service page where the data shows a gap, or a rewrite of a page stuck at positions 4–10
- Competitor tracking
- More citations and local links
What to expect
Foundation, momentum, results
Local SEO compounds. Here's the honest timeline.
Foundation
- Profile audit and clean-up
- Citations built, details matched everywhere
- Review requests switched on
- Baseline rankings recorded across your grid
Momentum
- Weekly posts from your real jobs
- Reviews arriving after every job
- Rankings start moving outward from your base
Results
- Stronger map positions across your town
- More enquiries from Google
- Time to push into the next town or service
We don't guarantee rankings. Google decides who ranks, and anyone promising "number one in 30 days" is selling something else. What we do guarantee is the work: it gets done every month, and your report shows exactly what was done and what moved.
Your monthly report
Readable in two minutes
No 40-page PDF full of jargon. Every month you get a short report that answers three questions:
- Where do I show up on the map, across my town?
- What did you do this month?
- What's next?
Pro clients also see how they compare with their top competitors.
Example
"Roofer" across your town
A grid of points across your area, each one showing where you rank when someone searches from that spot. Green where you're top three, amber where you're close, red where you're missing. Month by month, the green spreads.
Illustration of the report format. Your report uses your own data.
Questions
Local SEO FAQs
What is local SEO?
Local SEO is the work that helps your business show up when people nearby search for what you do, especially in the Google Maps results. It covers your Google Business Profile, reviews, directory listings (citations) and the pages on your website.
How long does local SEO take to work?
Month one is foundation work. Most businesses see movement around month three and clearer results by month six. It depends on your area and how strong your competitors are.
Do I need a website from you to get local SEO?
Local SEO is built to work with our websites, which come with on-page SEO already in place. If you have a site elsewhere, book a call and we'll tell you honestly whether moving it is worth it.
How do the WhatsApp review requests work?
When you mark a job as done, your customer gets a friendly WhatsApp message from your business with a direct link to leave a Google review. It's automatic, so every job gets asked, not just the ones you remember.
What are citations?
Listings of your business name, address and phone number on directories like Yell, Thomson Local and trade sites. Google uses them to confirm you're a real, established business. They need to match exactly, everywhere.
What's the difference between Local SEO and Local SEO Pro?
Local SEO looks after your Google profile, reviews and citations for one core service. Pro adds two new pieces of website content a month, tracks up to five services in five towns, watches your competitors and builds more links.
Is there a contract?
Local SEO Pro has a 12-month minimum, then rolls monthly, because the content work needs time to pay off. Local SEO is monthly.
See where you rank today
Book a free call. We'll show you where you show up across your town and what we'd do first.