Google ads
Be at the top when they search "near me"
Google Ads put you at the top of the page today, for the people searching for your service right now. Perfect while your local SEO builds.
The problem
Where Google Ads money gets wasted
- Showing for searches that will never book
- Clicks from outside your area
- Sending people to a homepage instead of the right service page
- Calls that are never tracked
What's included
How we fix it
Search campaigns
Ads for the exact services and towns you want more work in.
Local Services Ads
Where available, the Google Guaranteed listings above the normal ads.
Negative keywords
We cut the searches that waste money: jobs, DIY, cheap, free and more.
Matching landing pages
Each ad goes to the page for that service, so more clicks turn into calls.
Call and form tracking
Know which keywords bring in actual enquiries.
Works with your SEO
Ads fill the gaps while organic rankings build, then we shift budget as SEO takes over.
How it works
Three steps, done for you
Free review
We check your account, keywords and area.
Build
We set up campaigns, tracking and landing pages.
Optimise
Weekly checks, monthly reporting, budget moved to what works.
Questions
Google ads FAQs
Google Ads or local SEO?
Ads bring calls now and stop when you stop paying. SEO takes months but keeps working. Most trades do best with both, then lean on SEO over time.
Is ad spend included?
No. Ad spend is paid to Google directly. Our management fee is agreed up front.
What budget do I need?
It depends on competition in your trade and area. We'll recommend a starting budget on your free review.
Can you fix my existing account?
Yes. We'll review it for free and tell you what we'd change.
Works best with
A website and local SEO that bring the leads in
Every service plugs into your Scale Collective website, designed free with £29 a month hosting. See pricing.